The story of Apple TV is an interesting one. Unlike the iPhone or the iPod, it took Apple TV awhile to get its brand recognition out there. Digital media is now ubiquitous, but for a long time, personal computers and cellphones dominated accessibility for how we engaged with digital media. But in true Apple fashion, they weathered the storm and have now released the most popular streaming OS available. After the successes of Chromecast, Netflix, and other similar services, interest in media streaming increased substantially — and so did Apple TV sales by extension. One of the biggest developments Apple brings to the table is the implementation of Siri, a built-in “intelligent assistant” that enables users to speak natural language voice commands in order to operate the Apple TV and its apps.
Siri understands what you say, knows what you mean, and even talks back. Siriis so easy to use and does so much, customers continue to find more and more ways to interact with and use the Apple TV technology. Siri can be used to search through movies and TV shows on iTunes, Netflix, HBO, Hulu, and Showtime, with more services sure to be added month by month. Siri is designed to understand when a user says. “Show me award-winning dramas” or “comedy with Tim Heidecker” or even, “Show the episode of Seinfeld with Bob Odenkirk.” If Siri can help people find the programming they want to consume, how long until “it” can be programmed to help people find the products and services they consume?
With the release of tvOS, third-party developers now have the ability to bring new experiences to the big screen through proprietary app software that advertises to consumers subtly, offering them products or services they have already proven they want through their search preferences. For publishers and businesses, tvOS allows total control over the monetization of video advertising served through the OTT device for the first time. Imagine the voice of Siri pleasantly suggesting and recommending applications based on pre-existing user profiles. If you want to extend the model of advertising your business, now is the time to develop an application for Apple TV, and the developer of the right application can help you design and implement a game-changing app that will put you in contact with customers like you never before imagined. It pays to do your research and find the right full service mobile application development companies around — before you commit to that final partnership.
At Clearbridge Mobile, a Toronto-based app development firm, there is more focus than ever before on updating pre-existing technologies to allow for optimal app delivery. By building codebases that can be leveraged to build different apps that include integration for Apple TV, the UI/UX team works with clients to implement and improve existing designs and experiences. By continuously improving development philosophies, Clearbridge Mobile, and other app developers like them, are able to deliver game-changing opportunities for businesses to connect with potential customers.
Like any new platform, it’s going to take developers some time to get a feel for the device and it’s going to take users some time to get to know what kind of apps and games they want on the device. According to many experts, however, once those two things come together, it’s likely the Apple TV will be the greatest computing platform for the living room you’ve ever seen. This offers companies a unique opportunity to integrate their brand with the unique platform on offer at Apple TV, long before the market becomes saturated.